Traditional, practical, and still very necessary; it needs to be right
Branding is not just about a logo, but wherever your logo appears it will affect your brand. Getting your business stationery right, therefore, matters, for the impression you give about your business is affected by the layout, print style, and paper you choose. When someone holds a letter from you in their hand, you want them to feel and think they’re dealing with a successful concern. When you hand out your business card, you want it to remind people what you stand for when they pick it up later. Business stationery is not just about contact details; it’s about messages.
Just think how many important relationships are touched by your headed paper, compliment slips, or business cards; existing customers, potential customers, suppliers, stakeholders, referral partners, employees, even government departments. Getting your business stationery right will ensure your brand oozes authenticity, consistency, and longevity; all valuable assets in this ephemeral digital age.
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For a specific message with engaging detail… a well-designed leaflet has the power to last. Reach out, remind, inform, and re-engage.
The logo you choose will be with you for a long time. It needs to be right for your business from day one.