Let’s Educate and Entertain
Animation is all about innovation and creativity! There is no limit to what a business can portray and communicate to their potential audiences.
They are limitless. They offer the ability to simplify your key message while also promoting your brand. With so many platforms which cater to videos such as YouTube, Instagram and Vimeo, businesses can use animation to create anything into a unique user experience.
The goal of any video is to increase brand awareness and create conversions. Animated videos allow you to creatively use your logo, colours, and brand images in your video. By incorporating all of your business assets, you help cement your branding into your customer’s minds and allow them to associate these with your company and further establish yourself with your clients.
How animation can be used for your business
There are several different types of animation that can suit every business. We’ve listed some of the top techniques for animations and how they can be used:
- The small and subtle animation (Gif)
An example of this could be a moving logo or quirky icons which can be used across your website, social channels and e-newsletters. This method removes the feeling of having static and flat content.
- The explainer video
Suppose your business is bursting with unique and excellent products but lacks the communication skills to present them. Using an explainer video is an excellent visual method that keeps your brand at the forefront while educating the audience about your product interestingly and visually.
- Short animated stories
Storytelling and incorporating characters allows the audience to connect to your brand. This method gives businesses the chance to convey the message and tell the story and process of their services in a relatable way.
- Kinetic Typography / Video Infographics
The style of ‘moving text’ and visually impacting graphics. Using this form of medium is seen as the new PowerPoint if you have facts, figures, and key information you want to promote this does it in an informative and interesting way. You’ll find your audience grasp the analytics faster.
- Whiteboard animation
This is the process by which an author physically draws and records an illustrated story. The video is designed to look like the content is being hand-drawn on a school whiteboard. It’s a popular way to communicate more complicated information because the simple graphics are easy to absorb and memorable.
Youtube is swarming with them, there’s a tutorial for anything and everything these days. Animated videos can also be used for training and tutorial purposes not just to educate your audience, but they are a useful tool to be used within the business.
Some people believe that creating ‘cartoons’ and using methods such as explainer videos will take away their reputability and professionalism… This is just not the case if they are carefully considered and purposeful.
They Quickly convey your message
One of the key benefits of using animation to engage with your audience is conveying your message or product quickly. When you’re fighting to get through the noise of the internet, you risk the chance of becoming lost or boring your viewers. Using the technique of animation and incorporating vibrant colours, characters and fast paste transitions, it becomes easy for your brand to capture the attention of your audience, therefore making them stay for longer and eventually giving you the desired outcome.
They Educate your audiences
If a potential customer is unable to understand (The products or services you sell) what your company does or sells, they are less likely to buy into you.
With the help of an animated video, you can explain the purpose and functionality of your product in an easy to understand way.
In a short video, you can show off how your product works, the features and benefits and how working with you will truly benefit them.
They Boost search rankings and Improve SEO
Having an animated video on your website is an effective way to improve your SEO. If your SEO is good, your business will rank higher in searches which results in being more visible and accessible to potential future clients.
It can also improve areas such as time spent on page and bounce rate. Using video on your website keeps people around for longer and in turn, allows them to engage with your business which Google loves.
Our Top Tips
To pull a full story together, you may need to add in a voice-over to help explain what your conveying
Know who your target audience is
If your animation is created for too broad an audience, you could be quickly forgotten. Narrow down who you are aiming your animation at.
Make sure your animation is on brand
Branding techniques, such as the use of brand colours, fonts and logos, will promote your businesses identity.
Music will enhance your audience’s experience. Using music can help you create different atmospheres and emotions.
Keep it simple
Keep your video to 1 – 2 minutes long and don’t overthink it. Simple animations are usually the most successful.
Are you interested in trying out something different? Do you want your brand to get noticed online
Call 01327 223808. We’ll help you engage with the crowd.
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