The Importance of Graphic Design; 4 of the most essential reasons to invest

What is the importance of Graphic Design?

Whether you are a small start-up, an SME or an established multimillion pound corporation business, graphic design is one of the most important aspects to get right.

You only have to think of some of the big brands and you know their logo and colours – McDonald’s, Apple, Walkers, Coca-Cola. These big successful brands link all elements of their marketing and graphic design to grow their branding and build their presence. 

Investing in Graphic Design will help your business stand out and get you noticed.

What is Graphic Design?

Graphic Design is described as combining images, shapes and text to appeal to your target audience. It is a way to communicate your brand, products and services to your target market. Graphic design is becoming more important as we shift into a more digital world.

Your logo, your website design, a mobile app, business cards, digital downloads, infographics, brochures, leaflets, forms, flyers etc. Anything relating to your brand that people may see will have a requirement for graphic design elements.

The Importance of Graphic Design

Graphic Design has many benefits and many reasons for investment. When used effectively it can help to promote your business through visual communication. Elements can be used to educate your target audience and persuade them to use your services.

Here are 4 of the most important reasons for your business to invest in graphic design.

1. First Impressions

A powerful first impression is so important if you want to have an impact on your target audience. In today’s world you literally have seconds to grab the attention of your audience before they move on to look at the next business.

Obviously everyone has their own taste and the branding of your company isn’t necessarily going to appeal to everyone, however, it’s important to come across professional and consistent. To make it easy for people to see who you are, what you offer and to find you again if they need to.

Your graphic design elements are required to have a positive and lasting impression on your audience. The first time a visitor interacts with your brand sets the tone for the rest of their journey with you.

2. Communication

Graphic design is a way to communicate with your audience. An infographic can summarise longer posts for users, a flyer can advertise an event, a catalogue to show a range of products and services.

Because everyone digests information differently, it’s important to use visual elements as well as written to get information across. Visual aids are often better at conveying information and ideas. So having professional graphics is so important for business.

3. Branding and Consistency

No matter what industry you are working in or how big your business is, graphic design will help to create credibility for your business. Things like making sure your logo is hi res, is the correct size for various platforms and is consistent everywhere is key.

This also applies to social media – making sure your graphic content looks consistent so the posts work together. Each piece of content, whether it’s a flyer, an infographic or an Instagram post – should all look like they are cut from the same cloth, if someone who didn’t know your brand saw your content they should be able to match it up as being part of the same company.

4. Credibility

Branding is also a huge trust signal for your audience. This goes hand in hand with consistency. Keeping your branding consistent on all digital material as well as printed copy gives your content an element of trustworthiness.

Users will know that they are in the right place because it looks and feels like the brand they know and trust.

Bubble and Graphic Design

You may already know that graphic design is where bubble started! When we were a small start-up, we made our business by designing printed materials for a whole host of different businesses. Over the years we have evolved into online graphic design and websites are now our main business.

We have decades of experience in graphic design and have been here through the digital transformation over the recent years. We have seen it change! We know the importance of graphic design, what it means for businesses, and how to achieve success through graphic design.

Our services range anywhere from logo design, to website design, to brochure design and everything in between.

Want to find out how your business can benefit from graphic design elements? Contact us today – we look forward to hearing from you.

Together, let’s build a digital marketing strategy and grow your business.

Call 01327 322808 or email


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