Any business website has to do a job and pay its way somehow if it’s to be a worthwhile investment. Paying its way doesn’t necessarily mean directly making money, of course. It can mean instead that it creates news leads and urges potential new customers to contact the company. It can mean it encourages people to provide their contact details for further information. Or it can simply mean it enables your brand to spread its word via social media. Whatever goals you set for your site, though, it has to achieve them. If it doesn’t, it’s a waste of money.
One of the key factors in enabling any site to perform, however, is for people find it in the first place. There are many methods of driving traffic to your site, but via the search engines is certainly one of them. Built well, and used wisely, organic search engine positioning can reap rewards where paying for pointless advertising doesn’t.
What makes a website SEO compatible?
The technical structure of the site
The coding and software behind a website needs to meet W3C guidelines, which include accessibility. The best way to ensure the coding meets the criteria set out is to use a platform such as WordPress. WordPress is supported by a team of developers who are constantly issuing updates to ensure guidelines, glitches, and security requirements are met. We often recommend WordPress, therefore, for this reason.
Good quality content
Well written content that is keyword rich (but not overdone) is what you need to have on your site. However, in order to put this content onto your site you need a content management system that makes it easy for you. This content management system also has to create web pages that meet W3C guidelines etc. though. And thus the benefit of using a system like WordPress is further enhanced. WordPress is easy to use and creates SEO compatible web pages for any new content you add.
Your content management system needs to enable you to control key SEO aspects such as the page titles, the metatags, the description, the heading tags, and image alt tags. If you have this control, you will be able to create SEO compatible web pages that are rich with the keywords you are looking to promote.
Boost your SEO by integrating social media
Another important aspect to successful SEO is the use of social media. Social media platforms will drive traffic to your website. Ensuring your website incorporates your chosen social media platforms, therefore, will help your SEO.
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User Experience (UX)
UX design ensures a memorable, engaging experience; meet your user’s expectations and you’ll build trust in your brand and boost customer loyalty.