What is an Ecommerce Website?

What is an ecommerce website? What impact will it have on my business? And should I invest?

An ecommerce website is described as an online space where clients and customers can purchase your products or services.  – But it’s so much more than that!

Ecommerce websites can give you the opportunity to;

  • Sell – Increase your availability to 24/7 – customers don’t have to stick to store opening times
  • Engage – Increase brand awareness – integrating an SEO strategy into your ecommerce site
  • Customise – offer bespoke discount codes and offers to existing customers and new customers.
  • Track – Allow you to know exactly who is buying and how often – using data collection through purchases
  • Gain Insights – understand where your customers have come from, how they found your website and how you can further exploit that channel.

Allowing your customers to purchase your products online can have a huge impact on your business.

What can an Ecommerce website be used for?

Ecommerce websites can be used for both B2B and B2C organisations. They are suitable for both large or small corporation. A custom client portal provides a bespoke area for clients to login which holds various details including with past orders, exclusive buy prices and price breaks based. This can save so much time as it automates many processes.

Some examples of what can be sold through ecommerce websites;

Products – food/clothing/merchandise

Services – training courses/ online webinars and courses/ tickets for experiences or shows etc

Technology – Music/ downloadable content/ ebooks

B2B products and services – an eCommerce website is perfect for B2B supply chains.

Bubble offers tailored eCommerce websites to suit your Business needs whatever your product/ service portfolio.

Online Sales Trends in the UK

It won’t come as a surprise that the amount of online sales have increased over the years.

According to Statista, in 2021 in the UK, Ecommerce sales equated to 28.9% of overall retail sales. This number has been steadily increasing since 2014.

Image Adapted from Statista

See the full report on the Statista website here. Statista also provide information on other countries in Europe.

Are other businesses in your sector using ecommerce as one of their sales channels?

The upward trend in online sales in the UK along with trends in your particular industry could be the reason to invest in an ecommerce website this year – Contact Bubble for more information.

What is Important in an Ecommerce Website?

There are many aspects of an eCommerce website which are important to integrate to ensure success.

Security – this has to be the most important aspect of your ecommerce website. If your website is not secure you put your customer details at risk. The best way to ensure your website is secure is to use an up-to-date SSL certificate. For most website building platforms there is a plug in or upgrade you can install to ensure the website is secure.

At Bubble, all of the ecommerce websites we design and build are highly secure.

Trust signals – your customers need to know you can trust your website. Making sure that your website is well designed and built can show users that you are trustworthy. Clear photos, well-structured sentences, links which do not lead to broken pages all help with trust.

Also linking to your social channels show the user that your company is connected to the site. This all helps with gaining trust of your website users.

User Experience – your website must be easy to use. placing items in the basket must run smoothly, navigating to different products should be easy and without errors, page load speed must be quick – all of the usual aspects of user experience are even more important when it comes to ecommerce websites.

Conversion tracking – knowing where your sales come from is paramount to the success of your ecommerce website. If you don’t know where your customers are finding your website, you don’t know where to invest your marketing efforts.

Ecommerce Websites from Bubble

Our ecommerce websites incorporate all of the above aspects. We design and build websites which are highly secure, which build trust between the user and the organisation, which have fantastic user experience and which offer conversion tracking.

If you are looking to grow your business through eCommerce, get in touch – see how Bubble can work with your brand to achieve success!

Want your brand and marketing to connect properly with your target audience?

Call 01327 223808. We’ll help you engage with the crowd.


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