What is Branding

Branding is an important aspect of any business. Your brand is the focal point to your business, everything leads back to your brand.

What is Branding?

Branding refers to the process of creating a unique identity for an organisation. The brand created should be memorable and set it apart from any competitors.

Contrary to popular belief, a brand isn’t simply a logo. It involves a variety of additional elements, including the company name, colour pallets, messaging, culture, people and overall image of the brand.

It’s not just your logo, it’s a personality for your business.

Why is Branding Important?

Branding is important for businesses for many reasons. It can do so much for a business, including;

  • Create recognition for customers and prospects.
  • Establish trust and loyalty with customers and clients.
  • Differentiate the brand from the competition.
  • Create a strong emotional connection to the target audience.
  • Help to drive sales.

If successful, branding can contribute to driving sales and increase overall market share.

How Does Graphic Design Contribute?

Creating a brand usually starts with good graphic design. Although branding consists of a variety of elements, it usually starts with design.

A good graphic designer will be able to create a visual identity which captures your brand’s personality and is aligned to the overall positioning of the brand.

Here are some ways that graphic design supports branding:

Logo design: A well-designed logo is the cornerstone of a strong brand identity. Logos must be memorable and recognisable which can be challenging in a crowded market.

Creating a colour scheme: Colour plays a crucial role in branding. A skilled graphic designer can help put together a colour scheme that complements the brand’s personality and positioning.

Typography: Typography helps to create a distinctive and memorable look for the brand. Selected fonts must be legible and visually appealing as well as capturing the essence of the brand’s personality.

Consistency: to make sure the brand is recognisable across all elements it is important that there is consistency throughout all touchpoints. This includes; the website, social media profiles and all marketing materials (leaflets, brochures business cards etc). A good Graphic designer will be able to pull all elements together and design them for you.

Branding from Bubble

At Bubble, branding is one of the services we offer that we enjoy the most. We know it can be very personal to business, so each project we work on requires a high level of care and consideration to our clients.

We start with an initial kick off meeting to discuss what the brand stands for and the messaging you want to portray. From there we design a selection of logo options and colour palettes to discuss.

Want to stand out from the crowd? Contact Bubble today to discuss the evolution of your branding.

Looking for help and advice when it comes to creating a branding and design?

Contact the team at Bubble today! 


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