What is Digital Marketing?

Digital marketing is a great tool for any business. Different activities can be used to

• Promote New product launches
• Promote Events
• Increase brand awareness
• Generate sales
• Build brand awareness
• Educate your customers and prospects

If your business is not already investing in digital marketing then there is no better time to start. According to HubSpot, Google receives approximately 63,000 search queries every second – this totals 5.6 billion searches per day. If you want to appear as a search result for terms relevant to your products of services then you should start a digital marketing strategy today.

Digital Marketing is becoming more popular as time progresses for many reasons. One aspect of digital marketing which makes it favourable against “traditional Marketing” is its measurability.

There are a number of different tools and platforms which can give you an insight into how people have interacted with your activities which you simply cannot get with non-digital marketing efforts. Platforms such as Google Analytics, SEM Rush, Google Search Console, Moz pro, Hub Spot, Mail Chimp and so many more. Using these tools you can get a real insight into who is interacting with your online activities and how.

You can also set your digital marketing to be really targeted, most platforms allow you to select the type of people your marketing efforts are targeted towards, this can be based on demographics, interests, location, language and many other aspects.

Digital Marketing can also work hand in hand with more traditional marketing methods. They shouldn’t be thought of as two completely separate channels. A great way to link them is through the use of QR codes on printed materials – including business cards; videoing events and sharing them online afterwards for s wider reach, when speaking face-to-face or on the phone ask people to sign up to your mailing list to get them involved in your online activity. By linking traditional and digital marketing you can further expand your reach and drive awareness, engagement and sales even further.

What are the Main Types of Digital Marketing Activities? And how can they Benefit My Business?

There are a vast amount of digital marketing activities used by brands to ensure their customers, prospects and online following can access the information they are sharing. Not all channels and media will work for every business so it’s important to research your target audience and make sure you are appealing to them through the right channel.

Some of the more popular types of digital marketing include;

Social Media Marketing

You have probably heard of social media and might follow some of your favourite brands and organisations. Social media includes different platforms such as Instagram, LinkedIn, Facebook Twitter, TikTok, Pinterest etc.

Social media is a great tool for generating brand awareness and engaging with your audience. Sharing polls or asking questions is a great way to get your audience involved and gain attention. It’s important to remember the brand awareness aspect of social media and not to get too carried away with sales talk.

When signing up to social media, a user has to enter personal information, such as age, gender, location, interests, job etc. This information can be used by the platform to help you target specific segments through social media. This is particularly useful when it comes to advertising on social media – more about that further down the page…

Direct sales should not be a goal for social media, instead, it’s important to track engagement through comments/likes/shares/follows/reach/impressions etc. this means your band is getting out there in front of potential clients.

Social Media is a perfect channel for B2C businesses as you are essentially in the palm of your customer’s hands 24/7. B2B businesses can also find great success with social media, although it can involve more perseverance.

If you are interested in finding out more about how Social Media can work for your business give us a call!

Video Marketing

Video Marketing goes hand in hand with social media as videos are a popular media for platforms such as YouTube, Instagram, TikTok and Facebook. It is the fastest growing types of digital marketing right now – especially as everyone is jumping on trends and sharing through these platforms.

Videos used on social media don’t all have to be super polished or look like a TV advert. It’s great to be able to see the people behind the business and connect with them through video.

Depending on which platform you chose to share your video you can use different lengths which will allow you to produce shorter videos with quick marketing messages as well as longer, deeper videos to give more information on your business and what you can offer.

SEO – Search Engine Optimisation

Search Engine Optimisation or SEO is a big topic which involves various different activities to help your website show on search engine results. This involves both on-page and off-page actions to help your website get found.

SEO is becoming more and more important as search engines (mainly Google) are being used more frequently. This has increased through the use of smart phones and data packages as people can literally access information anywhere any time.

It is important that businesses invest in SEO as part of their marketing strategy to ensure new customers and clients can find them in such a demanding world.

Content Marketing

A content marketing strategy can help you SEO flourish. Content marketing involves creating useful pieces of content that your users/visitors/followers will be interested in.

Content can take many different formats, some examples are;

Blog posts – blogging is great for SEO as it adds new content to your site regularly

News articles – sharing these with the press will give you further reach and allow you to be really targeted with your audience

On-page text – another great way to draw in those clocks from search engines and give users a reason to stay on your website.

Graphics – colours, design, size, shapes, these are all so important to consider for your website and branding.

Downloads – giving users something they can access after they have visited your website. Make sure to include contact information and in-built links so they can find you easily after downloading.

White papers – further in depth content. Setting up form captures for this type of content can give you some very warm leads.

Infographics – although written content may appeal more to some, visual content is often more engaging for people. An infographic can get lots of information across without bombarding the reader.

Adverts – online advertising – more below.

Videos – cut to different lengths for different channels, this will appeal to different audiences.

Content marketing is now a big contributor to SEO. As search engines become more savvy, deep, meaningful content is more important than ever.

For more information about Content Marketing Strategies make sure you sign up to our newsletter to receive our future blog posts.

Pay Per Click

Pay Per Click, PPC, online Ads – these are all types of paid online advertising used to drive traffic to your website. There are different types which can be used for either search or display.

Search Ads appear at the top or near the top of the list of search engine results. You pay whenever someone clicks on your Ad (hence the name pay-per-click). To make your Ad appear for your targeted search query there are certain steps and scores which need to be addressed. The algorithm will favour ads which are relevant to the term the user is searching with a high-quality landing page as well as the amount bid per click.

Display Ads are embedded into websites. They are often described as the ones which “follow you round” this is because they are often used to target people who have already visited your site and try to encourage them to come back. As with search ads there are many different aspects of the algorithm as to when your ad will appear.

Unlike social media marketing, PPC is often used as a way increase online sales and other conversions.

Email Marketing

Email Marketing is a way to reach people who have already interacted with your brand in some way. The can sign up to your newsletter through your website, social media or they can opt-in to email news when contacting you.

Email campaigns are usually sent to a companies own contact list – although third parties can be used also. It can be a great way to keep your closest contact informed of new products and services or company news.

Email marketing campaigns are usually sent through email marketing providers, they charge per campaign sent or per recipient. There are a number of benefits to using a mailing provider, mainly the access you have to information on who has opened the mail or clicked a link.

At Bubble we can design and send campaigns to engage your customers and drive sales. We can also help grow your mailing list so you get a further reach.

How can Bubble Help with My Digital Marketing?

At Bubble, we have been providing digital marketing services to our clients to drive engagement and increase sales.
We can help with;

• Designing and building your company website including branding tailored to your requirements
• Optimising your website for Search Engines to increase traffic to your website and get you found
• Content creation for your business to engage your customers and users and help with a wider SEO strategy
• Running social media channels and campaigns to increase engagement and grow band awareness
• Setting up and managing PPC campaigns to drive the right kind of clicks and increase sales and conversions
• Designing and sending targeted email campaigns to drive sales and engage with existing contacts

If you are looking for help with digital marketing for your business contact us to discuss your requirements and see how Bubble can help you.