Why is SEO Important for Small Businesses? – And How Can it Contribute to Business Growth?

SEO (Search Engine Optimisation) is important for small businesses as it is can be a driver for growth. SEO is the process of making your website more findable on search engines such as Google and Bing.  

There is a common misconception that small businesses don’t need to invest in SEO and that it is something for larger corporations. However, because of the rate at which the world is changing and the amount of time spent on search engines, SEO is equally important for small businesses.

You can access a vast volume of information online about SEO and how to get your website to rank on search engines. However, like all marketing activities, SEO requires experience and is a careful balance between on-page aspects, technical aspects, content and broader digital marketing activities.

Why is SEO Important for Small Businesses?

At Bubble, we work with businesses of all sizes to help them improve their SEO and get their website found for the right search terms. We can audit your website to determine its current position. We can then work together to understand your business goals and make a plan for the best way to move forward.

How We Make SEO Work for Your Small Business

There are several actions you can work on to help boost the SEO of your small business. Some of the most important ones are;

Google My Business – for a small business, Google My Business is a great way to start. This shows your business information on the side panel in Google Search. Creating a profile is great for your SEO because you’re highlighting your business to Google and putting it on Google’s radar. You can also add updates like links to blog posts and new content.

Content Creation – creating new, unique, trustworthy content is another way to boost your website’s SEO. This not only opens your website to new search terms but also increases the overall footprint of your website giving you more presence.

Content can be written or visual; a variety of content is good for SEO, user experience, and engagement.

On-Page Elements – there are several on-page elements that can be worked on to help increase the findability of your site. This makes it easier for search engines to scan your site during the indexing process.

Links – links to your website from external sources can help give your website more credibility as they act like a trust signal. Internal links also help towards SEO as they can improve user experience.

Social Media – being active on social media and encouraging users to click through to your website can also help boost your SEO as it promotes user engagement.

Get Your Website Found With Bubble

At Bubble, we work with many different businesses of different sizes and in different industries. If you are thinking about investing in SEO to grow your business or have any questions about getting the most out of your website, please contact us.

Work with Bubble Creative Solutions 

Contact the team at Bubble today! 


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