Bringing AI into Your Digital Marketing Strategy for Business Success
It’s understandable that many businesses are relying more on AI for marketing strategy functions. AI can write a blog in seconds and generate an image to go with it. We’re seeing it generate leaflets, brochures and even full websites.
Unfortunately, this leads to an overwhelmed internet with lots of content that is barely useful to anyone. For AI to become part of a marketing strategy that actually works, it needs to be planned and executed successfully.
In this overview we’re looking more into the behaviour of consumers and how AI is affecting the marketing industry as a whole.
How AI is Affecting Businesses and Their Online Presence
AI is transforming how people interact with businesses, how they discover products and services, and how they digest content. Although search engines are still a well-used platform, brand discovery and loyalty looks different. Your consumers are asking questions to machines that can answer them without ever showing your website.
Businesses that adapt will thrive. Those that don’t? They risk being left behind. At Bubble we are already seeing these changes coming through. In a world where we have information at our fingertips, that is exactly what consumers are relying on and to be visible to your target market, providing that information is non-negotiable.
Adapting Your Marketing Strategy to Prepare for the Rise of Zero Click Search
AI is changing how consumers behave. One of the most significant shifts we’re seeing is in how people search and discover.
More and more users are finding answers directly within AI-powered platforms like Google’s AI Mode, ChatGPT, and other AI assistants – without ever clicking through to a website. This is known as Zero-Click Search, and it’s becoming the norm.
With Zero-Click search being the ultimate goal of many consumers, this is also changing the search queries that consumers are asking. Short search phrases are becoming less popular, and long tail questions are what people are using these days. You have probably noticed yourself how your search queries are changing. Rather than searching on Google “Top places to visit in Oxfordshire” your search might have changed to “what can I do in Oxfordshire with a family between the hours of 10am and 2pm”. We are asking search engines to provide us with the answer and not expecting or planning to click through to a website.
Here’s what you might have noticed is happening for your business:
Decreased organic traffic – Even top-ranking websites are seeing fewer clicks as AI tools provide direct answers in search results. If this is something you’re struggling with then let us know, we can provide and audit of your content and give you some tips going forward.
Decreased brand visibility – If your brand isn’t being referenced by AI systems, you may be losing relevance. Again, this is something we can help you with.
The need for new metrics – Traditional SEO KPIs may no longer tell the full story; brand mentions, citations and AI visibility are gaining importance. At Bubble we have mastered the art of measuring statistics that count to deduce what is working and where changes are required.
So how do we build growth for our businesses in the AI driven space? There is a Greater emphasis on thought leadership – As more content on the internet becomes regurgitated AI generated content, there is a thirst for unique content and thought leaders. Brands that publish unique, high-quality perspectives are more likely to rank higher and be quoted or referenced by AI.
At Bubble we are diving into this headfirst and making sure we are building content for our clients that is well structured, useful, quotable, and authoritative. Contact us to discuss how we can work together to maximise the use of AI in your marketing strategy.
Business Growth in the Age of AI
To enhance business growth in the digital world we currently live in, businesses must embrace AI not as a buzzword, but as an integrated part of their strategy. This is exactly what we are providing here at Bubble. Whether you’re B2B or B2C, we can help you understand how AI is being used by your customers and by your competitors to ensure you stay ahead and grow your business.
Here’s what we can do for your business when you partner with us.
- Audit Your Digital Footprint: We can audit your website and ensure your brand is visible to AI platforms and properly structured to be referenced.
- Develop an AI-Optimised Content Strategy: We find your niche and focus on answering high-intent queries that your target audience are actually asking.
- Double Down on Human-Led Branding: In a world full of generic AI content, we ensure that your authenticity, shines through giving you a competitive edge.
- Educate Your Team: We can provide training, talks and workshops to ensure your marketing and sales team are aware of the changes in the search landscape to give them a better understanding of what to expect from the digital space and how to measure marketing efforts.
Growth in the AI age requires new thinking and bold moves. Let’s build a smarter strategy together — starting today so contact us now.
AI, Marketing and Business Growth from Bubble
AI isn’t just changing marketing – it’s reshaping consumer behaviour and changing the industry as we know it. But with disruption comes opportunity. The brands that win in this new era will be those that embrace change, invest in new ways of working, and understand how to speak both to their customers and to the machines interpreting content on their behalf.
If you’re ready to grow smarter with AI, book a session with our digital marketing consultancy team today and let’s make your next move your best one yet.
Did You Know – AI is Affecting Businesses in a Variety of Ways
Keyways AI is impacting business functions and marketing strategies:
Automated Customer Support: AI-powered chatbots and virtual assistants are delivering 24/7 customer service, improving response time and efficiency while reducing costs.
Predictive Analytics: Businesses are using AI to forecast trends, customer behaviours and sales performance with greater accuracy than ever before.
AI-Generated Content: Tools like ChatGPT are assisting in creating content faster, but require strategic oversight to maintain brand tone and authority.
Dynamic Pricing & Inventory Management: AI helps ecommerce businesses optimise pricing and stock levels in real-time, based on demand and competition.
Are you using AI? How is your business utilising technology and what would you recommend to others?
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