Turn Your Visitors into Customers with Website Design that Focuses on User Experience

But can you really blame the lack of conversion on the user experience of the website? for the most part – yes, you can.

UX is what turns a good-looking site into one that actually converts. Yet it’s still one of the most overlooked parts of web design. At Bubble, we build websites that not only look great but guide users clearly.

When a client comes to us with a poorly performing website, some of the first things we look for are;

• Poor Mobile performance – Even if your business mainly operates in the B2B sector, mobile performance is still one of the factors you need to consider. Speed is everything.
• Complicated navigation – If users can’t find what they want quickly, they will switch off. Clear, concise navigation menus are a must.
• Weak trust signals – Users are looking for trust signals more and more. Think reviews, consistent phone number, real address and social media links.
• Unclear call to actions – As a society our attention span is dropping and fast! Without clearly identifiable call to actions, a user may not know where to click.

If you think your website is struggling with poor user experience and needs a new design, contact our team today. Before we jump straight into a new design, we will always talk to you about your goals and outcomes.

 

Why Website Design and User Experience Is So Important in an Age of AI?

Website users are consuming information differently as AI becomes a resource that can be tapped into. How your website works and how users interact is more important than ever.

In a digital first world where users expect instant gratification, make sure your website doesn’t hold them back!

Building Positive User Experience Through Website Design

Creating positive user experience is about making the user journey seamless, natural, and enjoyable. Here are some of the key features that make a real difference when it comes to website design and user experience:

Clear, User-Focused Menu

A confusing menu can cause users to leave your site in seconds. Through our website design service, you’ll see how we stick to simple navigation with logical categories. Keep it clear, consistent, and mobile-friendly.

Persuasive Clear Calls to Action (CTAs)

Your visitors shouldn’t have to guess what to do next. CTAs should be clear, visible, and strategically placed throughout your site. Whether that’s “Book a Consultation”, “Download Now” or “Add to Basket” we ensure your users know where to click and why.

Fast Load Times

Speed is part of UX that people often forget about. A slow-loading website frustrates users and encourages them to leave your site early which will lower your conversion rate.

Consistent Branding

If a user comes from social or a referral source and your website’s branding doesn’t match, it creates confusion and undermines trust. Similarly, if your branding isn’t consistent throughout the website, conversion will decrease.

Trust Building Elements

Unless your business is brand new, you should be asking your current clients for reviews and feedback to help with your future onboarding. In the information rich age that we live in, a user will rarely invest if they have no proof of your performance.

Digestible Text Layouts

Walls of text are overwhelming. We can write your website copy for you using short paragraphs, bullet points, and whitespace to make your content easier to scan. Your message needs to be quick to consume and understand.

Headings & Jumplinks

Clear headings help users skim through content and find what they need fast. Jumplinks (anchor links) are especially useful for long-form content or FAQs, guiding users straight to relevant sections.

Responsive Design

In today’s mobile-first world, we understand how important responsive design is to user experience. Your website must perform just as well on a phone or tablet as it does on a desktop. Our websites adjust seamlessly to any screen size giving the user the best experience and keeping them engaged.

Consistent Visual Language

It’s so important that your users recognise your website. Fonts, colours, and imagery should all align with your brand and stay consistent throughout the site. Inconsistency creates friction and reduces trust.

Are you looking for ways to improve your site’s UX? Let’s audit your current website and show you what’s working and what isn’t.

Get in touch

 

The Importance of UX in Website Design

Getting someone to land on your website is only half the battle. What happens next determines how they interact with your brand and whether you have won the conversion.

A good user experience keeps visitors engaged, builds trust, and encourages conversion whether that’s making a purchase, filling out a form, or picking up the phone.

Here’s why UX is absolutely critical in web design:

• It reduces bounce rates – A smooth experience keeps users on your site longer.
• It boosts conversion rates – When users know what to do, they’re more likely to do it.
• It supports your SEO – Google factors UX into its ranking algorithm.
• It builds credibility and trust – A professional, user-focused site makes your brand look the part.
• It increases customer satisfaction – Happy users are more likely to return and recommend.

Remember: “A high-converting website isn’t just about traffic, it’s about what that traffic does once it gets there. Conversions come from UX, the two go hand in hand.”

Want to turn more of your clicks into conversions? Let us optimise your website’s UX for better results across the board.

Speak to our team

 

UX, AI and Website Design

It’s no secret that Artificial Intelligence is transforming the digital landscape. The increased access to AI has meant user interact with websites differently.

People’s expectations have changed. Attention spans are shorter. Users want answers fast and experiences that feel personalised.

Here’s how AI is shaping the UX conversation and what you need to be aware of for your website:

Instant Gratification – Users expect intuitive interfaces that serve up information immediately. If your website isn’t easy to digest, you could be facing poor user experience.

No Time for Confusion – website users want answers immediately. If your site isn’t instantly understandable, users will click away and convert elsewhere.

And on top of the change in user behaviour, AI is having another effect on the website industry. People are using AI to build their website for them, and this is leading to a plethora of cookie-cutter websites with poor UX.

AI-Generated Sites Can Lack Human Touch. While AI tools can generate layouts and content, they often miss the nuances of human behaviour, brand storytelling, and UX psychology.

Yes, AI can speed up development, but it can’t replace the strategic thinking of a skilled web design team that understands both your users and your goals.

That’s why partnering with an experienced agency remains crucial. We blend the power of automation with human insight to create websites that feel intuitive and are designed to perform.

 

Final Thoughts: Don’t Let UX Be an Afterthought When it Comes to Your Website

In today’s crowded digital landscape, user experience is an element of website design that needs to be taken seriously. Your website is often the first impression your brand makes. Make it count.

Investing in UX means investing in results: more conversions, better retention, and stronger brand loyalty.

At Bubble, we are a full-service digital agency. We don’t just build beautiful websites, we build experiences that guide users, tell your story, and drive meaningful action. Everything we do is backed by digital marketing strategies that amplify every click.

Ready to elevate your website’s user experience? Let’s build something that performs, not just something that looks good.

Get started today