Business Marketing Strategy: Working With Bubble to Grow Your Sales and Profits

Bringing the team from Bubble on board to support or lead your marketing efforts can unlock significant advantages:

Business focused – Our goal is about getting you a return on investment. We focus getting you in front of your desired target market. We ensure your brand is always visible through the customer buying journey. We help to establish you, your brand and your business as leaders in your field.

Expertise – Access to specialised knowledge across strategy, branding, digital, content, SEO, paid media, and more. At Bubble each member of our team has a different specialism so we can help build and execute a bespoke marketing strategy for your organisation.

Experience – We’ve worked with businesses across sectors and growth stages. Our team has worked in the industry for decades so we understand what works (and what doesn’t).

Fresh Perspective – A new set of eyes on your marketing strategy often uncovers overlooked opportunities and challenges. We ask you questions that you might not have considered in a long time. Between our team and yours, we spark creation and bring new ideas to the table.

Flexibility – Our marketing strategy packages are built to suit you. Whether you need full-service support or specific project-based input, we adapt to your business needs.

Objectivity – External partners like Bubble can make data-driven decisions without internal bias. This can be particularly useful in close knit teams where you may be too close to the issue to see everything for what it is.

Resources – We can bring the tools, systems, and talent you need without the overheads of in-house hiring.

Have we got you thinking about the success of your marketing strategy? If you’re ready to see things from a different perspective – contact us today.

Why Your Current Marketing Strategy Not Delivering Success

It’s a common situation; even experienced businesses find that their marketing strategy isn’t delivering results. Whether you’re a start-up or a well-established business, strategy missteps happen. But they’re also avoidable.

Here are some of the most frequent pitfalls we see when it comes to business marketing:

Focusing on activity, not strategy: This is where most businesses go wrong. There is a big difference between marketing strategy and marketing activity. Marketing activity is what you audience sees, strategy is all the work behind the scenes which is not be underestimated. At Bubble, we start at the top and weave your marketing strategy through your business, including business goals, measurable factors and points of focus to ensure growth and success. We focus on strategy first.

Being too broad: Trying to appeal to everyone means you appeal to no one. Lack of focus leads to diluted messaging and wasted budget. We help identify your audience so that you can create targeted messaging.

Not understanding your audience: Without real insight into your customers’ needs, pain points, and behaviour, your messaging will fall flat. We ensure that doesn’t happen, building campaigns with content that your audience will want to see.

Ignoring buyer behaviour: Today’s buyers are informed and empowered. If your strategy doesn’t consider their unique journey and decision-making process, you’ll lose them early.

Choosing the wrong (or too many) channels: Being on every platform isn’t always the answer. It’s about being where your audience is with purpose.

Lack of clear goals and KPIs: If you’re not measuring the right things, you’ll struggle to understand what’s working.

Inconsistent messaging – Branding and messaging must be consistent across all touchpoints to build trust and recognition.

If any of these pitfalls sound familiar, you’re not alone. But there’s good news, the team at Bubble can help you course correct. Let’s audit your current strategy and identify what’s holding you back.

Elements of a Successful Marketing Strategy

A great marketing strategy isn’t just a series of campaigns. It’s a considered framework that aligns with your business goals and adapts over time. it’s complex and takes time to learn, build and then implements. Here are some of the essential elements we look at when building a winning marketing strategy:

1. Business Objectives

Marketing exists to serve your business. So, we start by understanding what you’re trying to achieve and what problem you are trying to solve. We determine together whether it’s growth, retention, brand awareness, or something else entirely that you are wanting to focus on.

2. Audience

Without an audience/customers/clients, you don’t have a business, so never underestimate them. We help you define your target marketing and determine where you can connect with them.

3. External Factors

This is something that often gets forgotten but external factors can have an impact on your business. Market conditions, competitor activity, trends, and technological changes all influence your strategy. We can identify these and help you build a plan of action to overcome them.

4. Marketing Channels

Not until we have considered the above three points to we begin talking about marketing channels. Social media, PPC, email, SEO, and events, from our research, we’ll identify the right mix of channels to reach your audience effectively.

5. Campaigns

Your campaigns need to cut through the noise. We focus on creative, data-backed execution that engages, educates, and converts.

6. Conversion Rate Optimisation (CRO)

It’s not just about driving traffic, it’s about converting it. We fine-tune your customer journey to maximise conversions and ROI.

7. Review and Adapt

The best business marketing strategies are never static. We constantly measure performance and optimise based on what’s working and what’s not.

Want to build a marketing strategy that truly supports your business growth? Book a consultation with our team.

Ready to Take the Next Step and Invest in a Business Marketing Strategy that Delivers Business Growth?

Don’t leave your business growth to guesswork. Whether you need a complete marketing strategy overhaul or a tighter plan to complement your existing efforts, our team is here to support you. Contact us today to explore how we can grow your sales and profits through strategic, insight-driven marketing strategy.