Marketing Strategy with Success at Its Core
Marketing without a strategy is like embarking on a journey with no map. Yet so many businesses jump into marketing without planned campaigns, activities that complement their target market, and content that actually a has purpose.
We have worked with businesses in all industries. All too often, we see businesses that have dived straight into posting every day on social media, or have launched discount codes to fill seats, or have been told to blog and have ended up sharing diary-like entries on their website. When done like this, marketing is not only ineffective but also not sustainable.
That’s where marketing strategy comes in. Before you start any activities, you need to make sure you have a solid plan, with goals, KPIs, and checkpoints along the way.
Building Your Marketing Strategy Together
At Bubble, we can build a marketing consultancy plan to suit your requirements. Depending on what level of support you would like, we tailor our packages to suit you and your business.
Initial Meeting – we sit down with you to talk about your business, your success factors, and where you want your business to be. We get to know you, your personality, and your business persona. From this, we can start the piece together and create a plan that will fit your brand.
Goals Definition – We work with you to discuss your business goals. From these, we can work out where marketing fits, and together we can create marketing goals that complement your business goals. For a successful marketing strategy, all parts must be moving in synergy.
Buyer Journey – The buyer journey is so important when it comes to marketing strategy. Who is your target market? Where are they present? What language do they use? When do they buy? How do they buy? How do you want them to buy? All these questions will come together to build personas for your business, which will help us understand how to generate success.
Competitor Analysis – We look into your competitors and see what’s working for them and what isn’t. We can learn a lot from other people working in the industry.
Campaigns – Campaigns form the structure of your marketing strategy. These could be yearly, seasonal, or monthly, based on what we’ve uncovered about your buyer journey and competitors.
Activities and Tactics – These are your social media posts, your blog pieces, articles, insights, email campaigns, leaflets, brochures, etc., based on everything we have learned about your audience, your competitors, your buyer journey, etc. This is where it all comes into play. You’ll see every activity has a campaign, a target market, and a purpose; we don’t just post to meet a quota.
KPIs – for your business to reach its goals, you need checkpoints along the way. We discuss what this looks like for you to make sure the needle is moving.
Review – we provide a monthly report, which helps with keeping everything on track. It also indicates what is working and what isn’t, so we can make tweaks and add or remove campaigns if necessary.
Marketing Strategy from Bubble
When you work with Bubble for your marketing strategy, you get a tailored plan with unbeatable support. Our goal is to help you reach your goals.
Contact us today to get started.
Book a consultation
For a tailored marketing strategy that focuses on your business goals, contact the team at Bubble.
Call us on 01327 223808, email us at create@bubblecs.co.uk, or leave us a message using the form.