Google’s AI Mode Launches in the UK – What This Means for Your SEO Strategy

AI Mode is a separate search space for consumers to utilise. It works similarly to other AI chat tools such as Chat GPT or Perplexity. This is different from AI Overviews, which appear above the search results when conducting a Google search.

AI Mode is powered by Gemini, which is Google’s AI Model. AI Mode creates a “more immersive” experience for the user and provides a “deeper dive” into the topic in question.

There are several developments in the pipeline when it comes to AI Mode. It is believed that it will be able to purchase tickets and make transactions for us in the future.

For users, it is yet another avenue for finding information without visiting individual websites. Essentially, another AI tool that can do your research for you. For marketers and creators, it is another generative engine that we need to be aware of. Another addition to the AI SEO landscape.

Like all AI answers and information, it’s important to understand that the information given by the AI tool isn’t always correct or current. So, if you are using the information for something important, it’s best to find a verified website.

AI Mode and Search Traffic

Like all AI advancements that have happened in the past 2 years, we can expect to see an impact of AI Mode on our organic traffic.

When a consumer uses AI mode, they will often be asking questions and researching. The answer from AI Mode will be presented to the consumer, and they will have their answer without clicking through to a website – this is known as a 0-click search and has been increasing since ChatGPT gained popularity back in 2023.

Some industries have already seen organic traffic drop by up to 18% ⬇️ following the launch of AI Overviews earlier this year. As Google introduces AI Mode, yet another AI tool, we should expect to see a further decrease in web traffic.

Winning with Google’s AI Mode

So, how can you protect your traffic from AI Mode and other AI tools? Unfortunately, the answer is that you can’t. What you need to do instead is ensure that your website is fully optimised to be visible in AI platforms. This will mean your website and content are visible to your audience when they are using these platforms, keeping you in the running and ahead of the competition.

Something that you should also be working on is the User Experience of your website. With less traffic landing on your site to research or find information, you should expect to see an increase in conversion rate. Maximise this by ensuring you have clear and concise Call to Actions on all pages.

At Bubble, we are always researching and adapting to make sure we are up-to-date with the latest advancements in optimisation, whether that is for Search Engines or Generative Engines. If you would like to discuss your website or want us to provide an SEO/GEO audit for your website, please contact us.