Professional Leaflet Design and the Benefits it Can Bring to Your Business

While leaflets may be simple in their approach to marketing, they can really pack a punch if designed with consideration for the outcome they are intended for. This could be to drive awareness of a business, a product or service, or even as a promotional device with the latest offers or discounts.

In this blog, we will look at the key features and benefits of professional leaflet design, the types of scenarios they can be considered for, and elements to consider in ensuring its effectiveness in helping your business thrive.

So, what makes professional leaflet design effective?

As we’ve touched on above, there are some online tools for designing leaflets and other marketing material—so why should businesses choose to invest in professional leaflet design?

At Bubble, we have been working in graphic design for decades. We have the experience and knowledge to provide you with a professionally designed leaflet to suit your marketing goals. Here’s what makes our professional leaflet design service so effective.

Understanding of the desired outcome: We discuss your desired outcomes before embarking on our designs. Having an idea of what you want the leaflet to achieve is paramount to its success, i.e., direct sales, creating warm leads, or directing customers to more detailed information via (for example) the web or a phone call.

Great design with eye-catching graphics: At Bubble, our foundation is in graphic design, so we know what works and what doesn’t. Did you know that humans can process imagery up to 60000 times faster than text? Graphics with imagery get approximately 94% more views than those without.

Compelling Content that is structured throughout the design process: we make sure to use short, concise, impactful headlines to draw the reader in. Then, summarise and, if needed, direct them to a more content resource such as the web. Remember those Calls to action. The point of any marketing is to engage with the customer.

Brand Consistency: We ensure the leaflet is on brand and aligns with all your other marketing activities and collateral. Remember the rule of 7 and how many times the customer should be exposed to your brand.

Quality Printing: This is also underrated; invest in the right materials to best communicate the message you are trying to put across. Paper weight, type and finishes add so much to the final output. We use a partner printing company to produce the materials for our clients.

Call to action: A clear directive for the reader, guiding them on what to do next (e.g., visit a website make a call).

A professionally designed leaflet meets digital: Propel your leaflet into the next century. We have found that with the use of QR codes you can now bring your printed material to life. This harmony of print and digital allows you to scan and watch product demonstrations or training videos with ease. They can help drive a consumer from an overview of a product or service to a webpage / social media platform with either detailed information or more insights into your brand. Check out this demo we did to show how print meets the digital world. https://www.youtube.com/watch?v=vdt7HmkfkSI&list=PLRZYPzQbo33-lhdpZ__faOMaBsTA7eRdz

Uses for Professional Leaflets 

Below, we have provided just an overview of the types of businesses that may have a need for professional leaflet design and where the leaflet could be used:

Cafés and Restaurants (B2C): Leaflets are a perfect way to announce new menu launches or happy hour specials, targeting local workers and residents.

Retail Stores (B2C): Boutique shops in high-street locations can use leaflets to promote seasonal sales or new product arrivals and attract customers to their stores.

Health and Wellness Services (B2C): Fitness and wellness studios can use leaflets to advertise classes, activities and amenities.

B2B Services and Products: This is ideal for businesses offering a range of services and products to other companies, whether it’s professional training, consultancy services, or specialised business products. It is very effective when used at networking events as an introduction to your business and what you have to offer.

Trade Shows and Business Expos (B2B): Businesses can distribute leaflets at industry-specific events or shows to give promote their brand and give insights to their products and services.

Events (B2C): Leaflets ideal for promoting music gigs, art exhibitions, or theatre shows.

Trade Services (B2C or B2B): Trades such as Landscape gardeners, cleaning service providers, Electricians, plumbers etc, leaflets are great cost-effective way to promote a variety of trade services. An effective letterbox marketing tool.

Hospitality Services (B2C): Such as attractions, accommodations or dining. Leaflets are a great way to reach a wider audience, attract new custom and gain greater visibility in a competitive market.

Professional Leaflet Design from Bubble

Physical and tangible marketing often gets overshadowed by its online counterparts. Printed collateral will always be seen as more considered, genuine and authentic. At Bubble, we highly recommend having a professional leaflet design as part of your overall marketing strategy whether printed or used online!

Want to maximise the potential of your next leaflet. Give Bubble a call now and see how we can add a benefit to your business!