As the world relies more and more on AI for searching, content, answering questions and pretty much everything people might be wondering – What’s the point of SEO?
Getting your business found by the right people is what search is all about. As search experts at Bubble, we’re here to show you why SEO still matters
How SEO Has Changed
So, SEO, or, Search Engine Optimisation is the process adapting your website and online activity to help your website show within search engine results. The main reason many businesses are considering the point of SEO is mainly down to how it has changed recently. More people are switching to AI tools when conducting searches, so why should we still be targeting search engines?
If this is your main concern then it’s important for you to know that the majority of the practices that make your website appear in search engines, also effect the visibility of your website in AI tools. Things like Chat GPT, Claude and Google AI Overviews etc. so if your website doesn’t have a good foundation for SEO, it also won’t have a good foundation to be found elsewhere. Whilst search behaviour is spread across lots of different platforms, at the moment it’s best to invest in practices that will help with your optimisation across multiple channels.
For more information about the change in user behaviour; take a look at our previous blog.
So, What’s the Point of SEO? And What Can it Actually Do For Your Business?
There are several reasons why SEO is still so important for your business.
Make Your Website More Visible – investing in SEO will make your website more visible. The activities we recommend and carry out on your website will help search engines and other tools find your website when a user searches one of your target phrases.
Get the Right Traffic to Your Website – when done correctly, SEO will bring the right traffic to your website. this is your target market, the users more likely to convert and become customers. This is often something that can be overlooked. Growing traffic is one thing, growing the right traffic is another.
Grow Your Brand Awareness – once you start investing in SEO and your website becomes more visible, your brand awareness then grows. Because users visit your site for more generic terms, your brand sticks in their mind so they search your brand name next time they want to visit your site. The more your brand name is searched, the higher your brand awareness, the higher your site ranks in search engines. And the cycle goes on…
Make Your Brand More Credible – when your brand awareness increases, users start looking for you on other platforms. They find you on social channels, your following increases, users leave reviews etc. everything works together and your brand becomes more credible and trustworthy.
Generate More Business – As your credibility increases, and your search visibility increases, and your website traffic increases, your enquiries and conversions also increase. This is the long term goal of an SEO strategy. Your business grows.
So, what is the point of SEO? The main point is to grow your business; to make a difference to your bottom line.
Do I Need an SEO Strategy for My Business?
Yes, you do.
For successful SEO, we would start with what outcomes you want from your website traffic, and then conduct an SEO audit.
Your SEO strategy will change depending on you;
- Target market
- Location
- Desired conversion(s)
- Audience size
- Your current website
- Your current traffic
Understanding how search works and what gets your website found can make a real difference to your business growth. This is exactly what we help businesses achieve at Bubble through the use of good SEO. We have the knowledge on how search platforms work and the best ways to get your website found.
For more information about our SEO services or to discuss your website, please contact us.