It’s 2026, AI content generation is everywhere. It’s not a secret; you can recognise it and you probably use it yourself.
But, with so much AI generated content on the internet, should businesses still be investing in blogging as a marketing strategy? Or are we just clogging up the internet even more?
At Bubble, we’re a team of graphic designers and marketers, we work across several industries managing websites, marketing and content and we’re here to let you know that yes, you should still be investing in blogging and content writing for your business.
If you want to discuss your content strategy for your business, contact our team today.
Reasons Your Business Should Still be Investing in Blogging
People often forget the main reason businesses started investing in blogging. It wasn’t to keep a diary, and it wasn’t just content for contents sake. For many businesses, it was a tactical SEO decision. And that reason still stands. Business blogs are perfect for
- Targeting new keywords
- Creating landing pages that are accessible but don’t clog up your navigation
- A place to show your expertise
If you’re considering a blog for your business and want to discuss how it can enhance your website visibility without taking away from your core pages, contact our team today.
How to Make your Business Blog Content Stand Out
But with all the AI content on the web, how can your blog stand out?
Getting your content to stand out during an AI content boom is a hard task. Here are some of the things you should consider.
EEAT – this is Google advice that’s been around for years. Make sure your content shows your Expertise, Experience, Authority and Trustworthiness. Content produced solely by AI won’t be able to tick all these boxes. Reference your case studies, talk about your clients, and link back to websites that show your work.
Brand voice – probably the biggest element that will make you stand out. You brand voice. People can spot AI content because it sounds like AI. Work on your brand voice and the content will be instantly uplifted.
Original thoughts – AI cannot have its own thoughts. Use your expertise in your subject area to come up with content that AI simply can’t. You want to be the source of the citation, not constantly citing other people’s original thoughts.
Tips for your Business Blog
Whether you’re starting a new blog on your website or you have an existing one and you’re looking for tips, here’s what we would advise in the world that is currently disrupted by AI.
Don’t rely on a word count – An AI produced piece of content will go on forever. Give it free reign and you’ll end up with a 2,000 word blog easily. But how much of that is useful for the reader? If you’ve answered your question in 300 words, keep it as 300 words. Don’t waffle for the sake of it. That’s a classic AI trademark.
Make sure your content matches your brand – Make sure your blog is hitting your target market. It’s easy to rank for keywords, harder to rank for the right ones. Think about your target market and what they want to read when you’re creating your content.
Keep within a strategy – Make sure you have a blog strategy. Each one should fit within a campaign that actually has a purpose for your business.
At Bubble, we work with you to help create a blog strategy that works with your business, matches your brand voice and appeals to your target market. Reach out today to kick start your blogging strategy.