HNB’s Digital Presence to Align with Their Vision

Transforming a Brand Online

Bubble has been working with HNB Construction Services for the past two years on their digital marketing activities.

As part of the project, we were delighted to be asked if we could reposition their brand to reach a new and exciting target market, one of opulence. HNB would reach their new market by working directly with clients or through like-minded partners and associates who manage multi-million-pound property projects.

The Challenge of Transforming a Brand Online

Several challenges may arise during all transformations. We were tasked with designing and developing a new website that would:

• Appeal to the right audience: Homeowners and associated professionals involved in high-value property projects.
• Align with the new brand: A clean, modern design that reflected their rebranding.
• Be desirable: A polished aesthetic that instils trust and credibility.

Our Approach to Transforming a Brand Online

We developed a tailored online brand strategy. The website rebuild and social media strategy both focused on clear messaging, immersive visuals, and seamless functionality.

Key Features and Benefits

• Appealing visuals: We edited imagery and videos that were integrated into the online platforms to reinforce HNB’s new brand and connect with its target audience.
• Tone of voice: We created a new copy for the website and a new tone of voice for social media to appeal to the new target market
• Great UX: A user-centric design ensures intuitive navigation and easy access to key information.
• Video-enabled platform: Because of the line of work HNB are in, visual elements were very important and impactful for their target market. We emphasised this, highlighting HNB’s projects and vision through dynamic video content.
• Device compatibility: Fully responsive design for flawless performance across desktop, tablet, and mobile.
• Content management system (CMS): Empowering the client to make updates with ease.
• Social media integration: Optimised to work seamlessly across digital platforms.

The Outcome

The result is a website that positions HNB as a leader in their space. We transformed their brand into an online presence with an engaging website design, user-friendly functionality, and targeted content. The website now serves as a central tool in reaching and engaging their desired audience while complementing their marketing strategy.

Work with Bubble to Transform your Brand Online

Are you thinking about a brand refresh? Looking for a website that is aligned correctly to your brand and your target market? Do you need a website that appropriately supports you other marketing activities such social media and newsletters? If so, contact Bubble today and let us show you the potential your website should have.